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Human centred design workshop

Human-Centered Design for Improved Vaccination Rates:

Empowering Stakeholders to Design Effective Interventions

Human-Centered Design (HCD) workshop was conducted in Uttar Pradesh and Meghalaya, India to develop targeted interventions based on the specific needs and behaviors of the target population.

Why HCD?

HCD places stakeholders and community at the heart of the design process. This workshop brought together key practitioners from state, district and block health team to tackle the challenge of low RI rates from various perspectives. This collaborative approach fosters the development of innovative and culturally appropriate interventions.

Workshop Objectives:

  • To gain a shared understanding of the problem, stakeholders, and target behaviors.
  • Design and refine intervention ideas based on research and behavioral insights.
  • Develop an implementation plan with government partners.

The HCD Process in Action:

The workshop followed a structured HCD approach:

  • Orientation: Participants were introduced to research findings and core concepts of behavioral science, including cognitive biases.
  • Problem Reframing: Through group activities, participants identified and reframed the problem statement, gaining new insights into potential solutions.
  • Mapping Stakeholders and Behaviors: Participants identified key stakeholders involved in RI and the specific behaviors influencing vaccination decisions.
  • Persona Development: Each group created a detailed profile of a target persona, considering their daily routines, concerns, and decision-making processes.
  • Journey Mapping: Using a pre-defined journey map framework, participants identified barriers and facilitators influencing vaccination decisions at each touchpoint.
  • Intervention Ideation and Planning: Participants brainstormed intervention ideas based on the persona profiles, journey maps, and behavioral science frameworks like EAST and MINDSPACE. Through group discussions and live polls, they shortlisted and finalized the most promising interventions.
  • Implementation Planning: Each group developed a detailed plan for implementing their chosen intervention.

BI multiple phases

Identifying and Reframing the Problem

Mapping Population of Interest and Behaviors of Interest

Persona Profiling

Journey Mapping

Intervention Design

The Power of Collaboration:

This HCD workshop demonstrates the effectiveness of a stakeholder-driven approach in designing impactful interventions. By understanding the target population's needs and motivations, the workshop participants were empowered to develop culturally relevant solutions with a high chance of success.

Next steps:

The interventions were refined and reiterated through series of discussion and field visit with the workshop participants and field health teams. The key interventions are currently being piloted in the respective blocks and villages chosen by the field teams which will be evaluated post the pilot period to understand the effectiveness and scalability.

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